Is Publicity Equal To Swindle?

What is the object of publicity? The object of publicity is to attract customers or visitors to a business or to sell the product or service offered through publicity. But we also know that to obtain a product or service we desire we have to get rid of some money. Depending on the value of the product or service it can cost more money or less. There is some expensive publicity but the value of the product or service they offer are in no relationship to the expense of publicity.

The art of publicity is to convince the reader that the product offered is the one the reader needs to solve his or her problem. But we never know if the product offered with publicity keeps what the advertisement promise. As a consumer you have to be very careful when you make the decision to buy. Sometimes you decide because the advertisement is so well written and offers you the stars from the sky that you cannot resist to buy the product or service they offer. But when you read your product in case of an e-book or you open the product in case of a physical item or you start receiving the service they offer like a training you suddenly feel that it is not what you where looking for. Or sometimes it lacks of support in case of a training session and you feel defrauded.

Most serious companies offer a guarantee that you can return the product or cancel the service in case you are not satisfied with the product and they will return you the money. In case of a physical product you have always a lot of trouble because you have to go to the postal office and send it back and you have to pay for the shipment. That’s why it is very important to look out for more information and even testimonials before you make a decision to buy.

You have also the option to look out for serious and well known companies on the Internet and buy your products from them. If they get a lot of claims from customer about a product they offer you can be assured that they will go after the matter and check out if there is any problem with the product. But the Internet is not that much different than an off line business. The same could happen when you buy products from an off line store.

The store owner never knows before hand if the product he sells is without any problems until he gets a lot of claims from customer. This is the moment he has to take action in this matter in order to not lose his clients. This is a very important step for a business owner because it really decides if a customer comes back to a business or not. If the customer gets good attention and service like the owner offers to change the product for a new one or give back the money you can be assured that the customer will stay with the business even so he received a bad product or the product wasn’t what the customer was looking for or it didn’t give him what the publicity offered. That’s why publicity decides if your business will grow or will fail.

But as you read above the object of publicity is to attract the visitor or customer for a certain product and sell it to. The better you write your publicity or advertisement the more sales you make in your business. Sometimes you have to ask yourself is it worth to get written a good publicity by someone else or should you write your own advertisement. In that case you have to test and test to find out how much conversion you get from your publicity. If you make no sales or only a few sales you have to try to get written your publicity by someone else and see if you can get better conversion rates for your product. You also have to consider that a good advertisement will cost you also a lot of money but sometimes it is worthwhile to spend more money in order to get better conversion rates.


Anton Winkler is an author and entrepreneur for Anton's Internet Business, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips And Training at http://www.24hourwebcash.com/winkler8626. Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34971.